How I, Carol Montgomery Adams, lost a 6 figure marketing job and corner office.......to gain freedom and independence using internet marketing strategiesMy name is Carol Montgomery Adams.  Not too long ago I was traveling the world on business as a VP of Worldwide Marketing in the software industry with barely enough time to keep up with endless meetings, phone calls and day to day logistics of managing a marketing organization.Today's corporate marketing world is rapid fire, stressful and leaves little time for improving your own marketing knowledge and expertise. No matter how much I wanted to learn all I could about the fascinating world of internet marketing strategies so I could create internet marketing strategies based on my own expertise, I was constantly budgeting a high percentage of my marketing budget for "expert" consultants and expensive Agencies hoping they would deliver the right campaigns to boost lead generation and revenue with exceptional Return on Investment. The average ramp up time for most of the campaigns from start to implementation was 4 months depending on internal politics, Agency "research" and internal emergencies that would interfere with completion. I grew frustrated that I couldn't devote the time and energy to deeply understand an area that was so multi-faceted and yet so potentially fruitful in exceeding revenue goals. Like a good corporate soldier, Carol Montgomery Adams drove traffic and leads by implementing email marketing, website SEO, PPC, white paper downloads, a microsite, article campaigns, newsletter, a blog and even a social media campaign to drive traffic. Leads numbers went up steadily, lead quality was never satisfactory for Sales, and opt out rates continued to be a problem I wanted to eliminate. But.....I wasn't happy!All this work and effort with internet marketing strategies and lucrative promises from "experts" that didn't meet my expectations. What was Carol M. Adams missing? Why did I sense that there was knowledge that was hidden and that even the "experts" didn't seem to have all the answers. I wanted to learn more about this internet marketing business and if the hype about big money in internet marketing was really true. And, if it was, how were they doing it? and how could I apply those methodologies and strategies to the mainstream corporate world?Just when I started to see that landing pages, SEO/SEM and big budgets were NOT the answer...management change, corporate strategy shift and no more Carol Montgomery Adams, VP of Marketing job! FACT: Marketing personnel are one of the first groups that get hit by lay offs, when corporate america wants to cut expenses. I don't think I know a single person who hasn't been laid off at least once in the last 4 years. And the I realized the problem... It was too hard!To be a Marketing Exec today you needed Google and YouTube and Twitter and Technorati and CMS, HTML, PPC, Affiliate Program, SEO expertise, SEM tools and on and on...Who has the time? It requires a new Marketing MBA and a completely different way of thinking. Where do you start?Well, I figured it out. Thanks to my lay off! I had the time, a computer, an email address and an internet connection and a friend or two willing to point me in the right online marketing direction The answer was so simple I didn't recognize it as THE answer. I, Carol Montgomery Adams, needed to do it myself. Create my own internet marketing strategies and business, learning from the best practices of the "gurus" in the internet marketing space; the "underground". Do the keyword research, pick a niche market, develop content, drive traffic, monetize the site, be an Affiliate, leverage social media etc, etc, etc....and so I am. Today I work from home managing 2 online businesses...... helping other marketing professional and business owners make profits online while spending lots of time with my 2 West Highland White Terriers, Duffy and Vickie. Carol Montgomery Adams had worked (more liked slaved, sometimes) in the Silicon Valley software industry for 20 years. Climbing the corporate ladder in the "good old boy's world" from marketing grunt to Vice President. Don't get me wrong, there were some awesome moments during that climb. Being part of the birth of Java at Sun Microsystems and part of the marketing team driving the Net Economy at Netscape Communications. But, after the dot comm implosion in 2001, corporate life took a turn and those creative, dynamic days are for the history books; though I did have the opportunity to work with Eric Schmidt when he was at Sun and have a great story at that! And I have Jim Barksdale, the CEO of Netscape, and a few women to thank for mentoring me along the way to achieving my VP goal. I did have to chance to create internet marketing strategies, build websites, drive traffic, create content and develop customer loyalty...for my employers. I learned a little about everything in order to create internet marketing strategies and then use marketing budgets to hire others to do what was needed. As it pertained to online marketing, I had become a knowledgeable "student" with mainstream experience working with Agencies and consultants. Meanwhile the real exciting, out of the box online marketing knowledge was underground and out of my reach...or so I thought! It was time to discover the internet marketing strategies and money making techniques of those making millions online and bring the best of the best to mainstream marketing and help others succeed. So now, Carol Montgomery Adams asks you... Can I help you make money in 30 days? Can I help you make money in a week? You betcha! Can I ensure your customers return and buy again and again! Yes. Can I help YOU learn what it takes to make the best internet marketing decisions for your company while CUTTING your Marketing Budget BEFORE you are asked to? YES, YES and YES! Can Marketing departments make their own products to sell? Yes! Can I do all this for my small business or as a home business? Yes! Will you enjoy doing it? ABSOLUTEMENTE! (Italian for absolutely..lol) Am I bored? NO Will I get laid off? NO Are my family and pets be glad to see me so much? I hope so. The same can be true for you. Follow me on Twitter; Carol_M_Adams. "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowliness. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover." Mark Twain Return from Carol Montgomery Adams to Home Page
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