I am Carol Montgomery Adams, a corporate marketing executive.Creator of the cost-effective and dependable Social System Marketing Model.My name is Carol Montgomery Adams.  For years I have managed wonderful marketing teams and traveled the world on business as a VP of Corporate Marketing in the software industry with barely enough time to keep up with endless meetings, phone calls and day to day logistics of managing a marketing organization.Today's corporate marketing world is rapid fire, stressful and leaves little time for expanding or enhancing one's own marketing knowledge and expertise. No matter how much I wanted to learn and keep up with the pace of the fascinating world of internet marketing strategies, so I could create internet marketing strategies based on my own expertise, I was constantly paying a high percentage of my marketing budget for "expert" consultants and expensive Agencies hoping they would deliver the right campaigns to boost lead generation and revenue with exceptional Return on Investment. The average ramp up time for most of the campaigns from start to implementation was 4 months depending on internal politics, Agency "research" and internal emergencies that would interfere with completion. I grew frustrated that I couldn't devote the time and energy to deeply understand an area that was so multi-faceted and yet so potentially fruitful in exceeding revenue goals. My time and my staff's time was constant discussion meetings, budget revisions and corporate "fire drills"; tactical was and is the game for most marketing organizations today. Strategy and planning are those things we plan each day that keep falling off the plate with each new "gotta have this" thrown at us. Like any good corporate marketing professional, Carol Montgomery Adams created a plan of action to drive traffic and leads by implementing all the various tools in our bag; quality content, email marketing, SEO, PPC, white paper downloads, a microsite, article campaigns, newsletters, a corporate blog and the social gang: Facebook, Twitter, YouTube. Inquiries and Lead numbers rose steadily, but never enough for Sales, and opt out rates continued to be a problem we all want to eliminate. But.....I wasn't happy!All this work and effort with internet marketing strategies and lucrative promises from "experts" that didn't meet my expectations. What was Carol Montgomery Adams missing? Why did I sense that there was knowledge that was hidden and that even the "experts" didn't seem to have all the answers. I wanted to learn more about this internet marketing business and if the hype about big money in internet marketing was really true. And, if it was, how were they doing it? and how could I apply those methodologies and strategies to the mainstream corporate world?Just when I started to see that landing pages, SEO/SEM and big budgets were NOT the answer...a book came out called Launch by Michael Stelzner. Always wanting to try new things, we made some tweaks to our next launch and BAM!!, we hit highest ever metrics across the board. OMG...what did we do that was different? We retraced our steps and analzed like crazy and there it was...the answer. It wasn't what we were doing, our content was great. It was how we were doing it, we were using all communication channels; PR , Web and social media. No, it was when. Not the timing of the launch itself, but the timing of each vehicle we used and the order we used them in! Since that day the social system marketing model proved itself time and again. It works if executed precisely for your business. Happiness was mine and then the lay offs hit...another story for another page. It was too hard!To be a Marketing Exec today you need to understand SEO, SEM,YouTube and video creation, Social Media Alerts, Twitter, WordPress and CMS,es HTML, PPC, Affiliate Marketing, Facebook Profiles and Fan Pages and Tabs and Advertising and Linkedin Profiles and advertising and on and on...Who has the time? It requires a new Marketing MBA and a completely different way of thinking. Where do you start? Not even a specialized staff can keep up with it while rolling out the launches and content required.Well, I figured it out. Thanks to my staff, their willingness to test, monitor and measure and out of the box thinking! The answer was so simple I didn't recognize it as THE answer. I, Carol Montgomery Adams, needed to do it myself. I needed to jump in and learn and observe each activity and then study the results and how others were doing it. Not the mainstream marketers, but those in the internet marketing world who live and breathe this every day. And then pick a handful who do what they preach and replicate their actions. Create my own internet marketing strategies and business, learning from the best practices of the "gurus" in the internet marketing space; the "underground". Do the keyword research, pick a niche market, develop content, drive traffic, monetize the site, be an Affiliate, leverage social media etc, etc, etc....and so I did. Today I'm writing a book and... helping other marketing professional and business owners reach their revenue goals with the Social System Marketing Model while spending time with my 2 West Highland White Terriers, Teddie and Frankie and all my internet marketing "teachers" who are constantly offering their knowledge. Carol Montgomery Adams has worked (more liked slaved, sometimes) in the Silicon Valley software industry for 20 years. Climbing the corporate ladder when a glass ceiling was thick,from marketing grunt at an unknown start up called AutoDesk to Vice President of Marketing at Netscape and AOL. Don't get me wrong, there were some awesome moments during that climb. Being part Eric Schmidt's software marketing group and the birth of Java at Sun Microsystems and one of the leaders of a marketing team driving the Net Economy at Netscape Communications. But, after the dot comm implosion in 2001, corporate life took a turn and those creative, dynamic days are for the history books. But I have Jim Barksdale, the CEO of Netscape, and a few other strong mentors to thank for guiding me along the way to achieving my VP goal. I did have to chance to create internet marketing strategies, build websites, drive traffic, create content and develop customer loyalty...for my employers. I learned a little about everything in order to create internet marketing strategies and then use marketing budgets to hire others to do what was needed. As it pertained to online marketing, I had become a knowledgeable "student" with mainstream experience working with Agencies and consultants. Meanwhile the real exciting, out of the box online marketing knowledge was underground and out of my reach...or so I thought! It was time to discover the internet marketing strategies and money making techniques of those making millions online and bring the best of the best to mainstream marketing and help others succeed. So now, Carol Montgomery Adams asks you... Is you web traffic on an up trend? Is Social Media delivering on its promise to you? Are you satisfied with the ROI on all the communities you have created? Is each product or service launch better than the last? Is your marketing model integrated from brand awareness through to customer deployment? How is your Thought Leadership? Can I help YOU learn what it takes to make the best internet marketing decisions for your company while CUTTING your Marketing Budget BEFORE you are asked to? YES, YES and YES! Can Marketing departments produce their own products? Yes! Can Marketing departments have passion again? Yes! Let me take you on the path I discovered... "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowliness. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover." Mark Twain Return from Carol Montgomery Adams to Home Page |
