Your Recipe for Video Marketing Content

I've read a number of "guru" blog posts and articles about creating video marketing content, as well as watched numerous videos from them.

My favorite for its practicality, ease of use and customer focus was a promo video put out by Mike Koenigs pitching a new product he calls the "market domination formula".

This video formula is a straightforward content creation recipe that is a great way to build your list of prospective customers as well as a way to sell your products and services quickly and easily using video marketing.

NOTE: make sure that each of your videos has your primary keywords attached to it and the file name of the video also includes your primary keyword as well as any description associated with it.

Step One:Write down the Top Ten Frequently Asked Questions asked by your customers about your product or service

Step Two:Write down the Top Ten Questions your customer SHOULD be asking about your product or service; these should be the things that differentiate you from the competition.

Step Three:Record 20 short videos ( less than 3 minutes each) responding to each question. These would be postioned as " you may be asking about "x", but did you know that....."

Step Four:Record 4 short videos of no more than 10 minutes each

1. this is a video to tell customers where to go to get all 19 videos. This offer video is used to take the viewer from your video to a Video Lead Gen Page.

2. this is a video that is put on your Video Lead Gen Page. This video just asks the viewer to put in their Name and Email in order to receive all 20 videos. It is your chance to reach out to your viewer and explain your offer and why they should sign up to get it!

3. this is a video that goes on your Thank you Page and thanks your prospect/customer for signing up and here you tell them that they'll be receiving a confirmation in email and as soon as they confirm they will receive their Free videos.

4. this video is a pitch to buy your product or service and should be placed on your website and in your outbound emails or more effectively in your video email (see page on Video Email)

5. Create a lead capture page

6. Upload all your videos to as many video sharing sites, social bookmarking sites, podcast directories, and blogs as possible. This will take a few hours. There are automated tools that will do it for you (see Resources and Tools Page)Remember: Google, Yahoo and MSN LOVE videos and will index them within hours. AND..each of your videos is ranked separately....a key point for important your company keyword rankings.

Executing the complete video marketing formula would take some time (well worth it), but the concept of it is something I want to propose to get you started. Mike is one of the best of the expert internet marketing multi-millionaires and his content and products are all professional and workable.

The basic premise behind the 10 x 10 x4 formula would work for any video you create that is focused on lead generation or customer loyalty. Once you understand it, your own creativity is your limit!

One more thing: per Mike

As long as your video is RELEVANT to your question and includes an OFFER to get more educational videos on your subject matter, a free special report or free demo, your viewer is 5 to 20 times more likely to take action than from a text link in an email....again, this is another reason to seriously consider video emails as an additional step (see Video Email Page).

I hope this gives you a starting point and workable guideline for internet marketing strategies using video marketing techniques.

Now, let's move on to the subject of what is the best video system to use.